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التسويق باستخدام الذكاء الاصطناعي

7 يونيو, 2025

كيفية استخدام الذكاء الاصطناعي في التسويق الرقمي

يقدّم الذكاء الاصطناعي إمكانيات ضخمة لتحسين التسويق الرقمي من خلال تحليل البيانات، التخصيص، التنبؤ، وإنشاء المحتوى.

1. روبوتات المحادثة (Chatbots)

روبوت Botter مثال على استخدام AI لتقديم دعم فوري باللغة العربية عبر الدردشة.

2. إنشاء المحتوى التسويقي بالذكاء الاصطناعي

يوضح الفيديو التالي كيف يمكن لتقنيات Generative AI إنشاء تخصيص عالي للمحتوى التسويقي الرقمي بكفاءة.

3. تحليل البيانات وسلوك العملاء

يستخدم AI لتحليل كميات هائلة من البيانات لفهم أنماط الشراء وسلوك الجمهور.

4. التنبؤ وسلوك العميل

التنبؤ بما قد يشتريه العميل واستباق مغادرته من الموقع يدعم تحسين تجربة المستخدم وزيادة التحويل.

5. تحسين الحملات الإعلانية

تعلم الآلة يضبط الأهداف والميزانيات تلقائيًا لتحقيق أفضل أداء ممكن.

الخاتمة

الذكاء الاصطناعي أصبح أساسيًا في التسويق الرقمي، من خلال أتمتة العمليات وزيادة التخصيص وسرعة الاستجابة. الوقت مناسب للاستفادة منه لتحقيق ميزة تنافسية.

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